Dynamic digital marketing leader and founder with over 10 years of multi‑industry experience in CRM, marketing automation, digital strategy, and operations. Multicultural background with leadership in startups, real estate, telecommunications, travel, and tech industries across Dubai, Singapore and beyond.
Work
Open Rate
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Founder (Owner)
Dubai, Dubai, United Arab Emirates
Summary
Founded and lead Open Rate, a marketing services company in Dubai, focusing on CRM, digital marketing and growth strategies.
Highlights
Launched company in 2025 and established operations in Dubai.
Lead strategy across CRM, content, campaign management, marketing automation.
Cleargrid
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Senior Growth & CRM Manager
Dubai, Dubai, United Arab Emirates
Summary
Driving growth and customer relationship management at Cleargrid, a financial services company.
Highlights
Leading CRM initiatives and growth strategies.
Implementing data-driven segmentation and campaign optimization.
The First Group
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Senior CRM & Digital Marketing Manager & Team Lead
Dubai, Dubai, United Arab Emirates
Summary
Led CRM and digital marketing for real estate projects, managing campaigns and team operations.
Highlights
Oversaw CRM and digital strategies for real estate campaigns.
Led cross-functional teams on digital initiatives.
E& UAE (Etisalat)
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CRM & Digital Marketing Lead (agency outsource Impact BBDO)
Abu Dhabi, Abu Dhabi, United Arab Emirates
Summary
Led CRM and digital marketing projects outsourced to agency BBDO for Etisalat UAE.
Highlights
Managed CRM campaigns for telecom giant Etisalat.
Collaborated with agency partners to enhance digital customer engagement.
Lenskart (via Impact BBDO)
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CRM & Digital Marketing Consultant
Dubai, Dubai, United Arab Emirates
Summary
Consulted on CRM and digital marketing strategies for Lenskart in Dubai, engaged through agency contract.
Highlights
Advised CRM and digital initiatives for Lenskart’s MENA operations.
Developed customer lifecycle strategies.
CryCare
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Co‑Founder
Dubai, Dubai, United Arab Emirates
Summary
Co‑founded CryCare, an AI‑based baby cry identifier app to support first‑time and deaf parents with insights and resources.
Highlights
Co‑founded app and led product marketing and operations.
Reached significant user engagement and built brand awareness.
Tamara (via Impact BBDO)
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Customer Relationship Management Consultant
Riyadh, Riyadh, Saudi Arabia
Summary
Consulted on CRM and customer relationship initiatives for Tamara in Saudi Arabia.
Highlights
Delivered CRM consultancy for fintech startup Tamara.
Supported campaign tracking and customer lifecycle optimization.
Wego.com
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Senior CRM & Product Operations Manager
Singapore, Central Region, Singapore
Summary
Managed CRM and product operations in the travel tech company Wego based in Singapore.
Highlights
Recognized as GEM (Going Extra Mile) Champion within 3 months of joining.
Wego.com
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CRM Manager
Singapore, Central Region, Singapore
Summary
Managed CRM operations for Wego’s travel platform.
Highlights
Developed and executed CRM strategies for customer engagement.
Dubizzle
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CRM & Marketing Automation Specialist
Dubai, Dubai, United Arab Emirates
Summary
Specialized in CRM and marketing automation for the online classifieds platform Dubizzle.
Highlights
Implemented marketing automation flows and CRM best practices.
Damac Properties
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Digital Marketing Executive
Dubai, Dubai, United Arab Emirates
Summary
Executed digital marketing initiatives for real estate developer Damac Properties in Dubai.
Highlights
Worked on content, SEO, PPC and campaign execution.
Property Finder
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Web Content Editor
Dubai, Dubai, United Arab Emirates
Summary
Edited and managed web content for Property Finder.